The main objective of the SCOPES study was to gain a comprehensive picture of the Swiss sustainability communication landscape, from both consumers and brands. In collaboration with the IMC-HSG, Publicis and Grownate, we conducted research on Swiss Consumer Perceptions of Sustainability (2022-2023), we looked at how brands manage their sustainability communication to stakeholders, and how consumers in Switzerland perceived the sustainability of Swiss brands.
More about SCOPES
Research Associate/ Doctoral Candidate