SCOPES – Swiss Consumer Perception of Sustainability

The main objective of the SCOPES study was to gain a comprehensive picture of the Swiss sustainability communication landscape, from both consumers and brands. In collaboration with the IMC-HSG, Publicis and Grownate, we conducted research on Swiss Consumer Perceptions of Sustainability (2022-2023), we looked at how brands manage their sustainability communication to stakeholders, and how consumers in Switzerland perceived the sustainability of Swiss brands.

More about SCOPES

Zsuzsa BorsaProf. Dr. Judith Walls

Judith Louise Walls

Prof. Dr.
IWÖ-HSG
Büro 52-5242
Müller-Friedberg-Strasse 6/8
9000 St. Gallen

Zsuzsa Borsa

M.A.

Research Associate/ Doctoral Candidate

IWOE
Office 52-5246
Müller-Friedberg-Strasse 6/8
9000 St. Gallen
north