Two Institutes of the Universität St.Gallen (HSG): HSG Institute for Economy and the Environment and Institut für Marketing und Customer Insight (IMC-HSG) are currently working on a research project with Publicis Groupe and Grownate. The aim of the collaboration is to create a well-founded scientific study on the perceived sustainability of companies in Switzerland. Prof. Dr. Judith Walls and Zsuzsa Borsa from the Chair of Sustainability management are in charge of the qualitative phase of the study, which looks at how brands manage their sustainability communication to stakeholders. Based on multiple case studies, the study illustrates how sustainability has changed the branding landscape and become an integral part of (corporate) brand communications. The publication of the report is planned for Summer 2023.
Author: Zsuzsa Borsa
Date: 17. February 2023